Advertise activity on the web: the convenience

Today, where every investment must be weighed and measured, the Web is an inexhaustible source of resources.

Compared to traditional advertising media campaigns, the Internet presents a definite, substantial advantage: the ability to measure the effects of the campaign with an accuracy much wider than that achievable with traditional media. With the network becomes possible to know exactly how many potential consumers viewing that specific banner (the small banner on the homepage this or other pages of a site, generally rectangular or square, which is the online equivalent of traditional billboards or coupons) and then evaluate, according to varying criteria, campaign effectiveness based on quantitative data very solid. With tv, radio and newspapers, surveys so capillaries are simply impracticable.

 The television, for example, assesses its catchment area, and hence the magnitude of potential consumers reached through purely statistical data, analyzing only a specially selected sample of viewers, and from there all the resulting estimates of the number of individuals who look a given program at a certain time. The actual number, however, is merely a statistical construct, a figure, in fact, only probable.

Internet, however, offers much more precise detection tools, which allow you to approach, to a good approximation, just the actual number of views obtained.

 

13/11/2008

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Translated via software

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Source:

Italian version of ReteArchitetti.it

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