By 2015 75% of display advertising will be social
In the near future advertising will be more sexy, especially Internet-oriented and social. These are market estimates for the next five years illustrated by Google: The vision was illustrated by the management at Google, that Neal Mohan, Vice President of Product Management sector, and Barry Salzman, managing director of the unit Media & Platforms at IAB Advertising Conference The conference organized in New York last week. By 2015, "75% of display advertising will be social, while online advertising will reach a total value of 50 billion dollars."
This means that advertising will focus on the interaction with consumers who are increasingly prosumer, an individual separate from the passive role of user-buyer and more and more aware and involved in the creation, production, distribution and consumption. Users will comment more and more advertising, if the pass will be able to subscribe ... so what actually is happening already, but in an even more viral, leaving little room for the traditional forms of advertising, en route to extinction. For example, the two managers have pointed out that "half of online ads will be through viral videos, for which advertisers pay based on the views taken."
Meanwhile Google has already started his maneuver "boarding", providing better performance and improving the effectiveness of the message that will come to you: TrueView is in fact the new video format optimized for YouTube platform through which you can decide whether to watch an advertising video or set it aside, choosing among other proposals. More and more space will also have smartphones that, in the predictions of Google, will soon become the main means by which to access the web.
Bigg so has plans to develop the best technology Teracent, which allows you to create interactive advertising in real time and varies depending on the geographic location of the beholder spot. In this regard has already been born Watch This Space, the new campaign that will watch commercials wherever you are with different solutions.
The advertising is dying to make room for a new type of reclam more interactive, but with the usual heat of the buy-buy? We will be invaded by virtual tits and sculpted abs in pixels? All that remains is to take note of this mini-revolution ... and stay in eye, because the reality is that Google is a true global trendsetter. Perhaps the future is this just because it has been suggested by one of the most influential companies in the world.
04/10/2010
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Translated via software
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Source:
Italian version of ReteArchitetti.it